Located right under each Instagram Story Highlight cover is a title for your Highlight. Keep in mind that polls and other Story stickers do still have a 24-hour expiration, so those Stories won’t be interactive once they’re in a Highlight. These could be the ones that get the most engagement from new profile visitors in the long run. Which ones got the most engagement? Those could be the most eye-catching or most helpful ones that your followers will want to return to in the future.Ĭurate the best Stories you have into your Instagram Highlights whenever it makes sense. Take a look at your Instagram Stories archive. This not only brings you more engagement, but also gets them to associate your brand with the value they’re getting. When you create value for your target audience, they may actually come back to your profile to review the information again.
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